What technology is used by KFC?

Conclusion. AWS serverless infrastructure has allowed KFC to create a highly scalable, quick-to-market digital platform. It gives us the ability to develop applications and services quickly and also gives us the flexibility and agility to adapt quickly within the quick-service restaurant market.

What is the concept of KFC?

KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept and the first “Kentucky Fried Chicken” franchise opened in Utah in 1952.

What is the story behind the KFC logo?

The original KFC logo was designed in 1952 and featured a wordmark, Kentucky Fried Chicken, is a hand-drawn typeface with enlarged first letters “K”, “F” and “C”. The KFC emblem, which is a Colonel Sanders portrait, was placed on the fight of the wordmark.

What is the method of segmentation of KFC?

Psychographic Segmentation means to divide a market into various groups based on lifestyle, personality, or social class characteristics. KFC has divided market on the basis of psychographic variables as follows: Division by Social Class: Middle class, Upper class and Lower class. Life Style: Luxury and Indulgence.

What is KFC vision and mission?

To serve finger lickin’ good food to all our customers!

What font is the KFC logo?

KFC Font is → Friz Quadrata.

What is KFC organizational structure?

KFC has six levels on its organizational structure. The upper most is the management board which hosts the president and the regional directors including the chief financial officer (CFO). This level is followed by the general managers, assistant general managers, Unit managers, team members and finally the workers.

What is KFC competitive advantage?

KFC’s sustainable competitive advantage lies in its adherence to the product and service differentiation and market recognition of specialization (Guide, 2006).

How KFC promote their product?

Though KFC indulges in promoting itself through mass media, television and newspapers, it is still short on sponsoring the big events and products sold in different countries have different pricing.