What are licensed sports products?

Licensed sports merchandise refers to various products that are endorsed by a sportsperson or a sports club. It includes products, such as sports gear, games, apparel, footwear and accessories for men, women and children that are available in a wide variety of colors, variants and sizes.

What is licensed sports apparel?

Licensed sports merchandise includes different products endorsed by a sports club or sportsperson, and products such as sports apparel, gear, games, accessories, and footwear for women, children, and men are available in a range of variants, sizes, and colors.

What factors drive the market for licensed sports products?

A rising number of sports enthusiasts, along with rapid urbanization and the proliferation of the online retail sector, is one of the key factors driving the growth of the market.

How big is sports merchandise market?

The global sports apparel market generated around 193 billion U.S. dollars in revenue in 2021. Rising revenues are forecast to continue and estimated to reach around 270 billion U.S. dollars in 2028.

Why is the whole concept of licensing very important to the sports industry?

Licensing provides an important source of revenue for both sports bodies and licensees. You gain a new revenue stream and the licensor receives a royalty for each licensed product that you sell.

What is the role of licensing in sports marketing?

Sports licensing is a term that applies to the agreements between teams and individual athletes and the producers of merchandise and other products. Every team in the world uses partnerships and agreements to get new uniforms with players and to create new clothing and merchandise for fans.

How do you market sports merchandise?

Place your brand on popular fan sites and create an avenue to engage them both online and offline. Ensure you give your brand visibility in as many sporting events as possible. For example, you can offer to sponsor local leagues or local sporting events, such as marathons or family gaming events.

How big is the sportswear industry?

The global sportswear market size is significant, and experts predict that it will continue to grow in the upcoming years. In 2021, for instance, it’s estimated that the market was worth more than $366 billion, and it’s predicted to reach $455 billion by 2024.

How much is the sporting apparel industry worth?

The market size, measured by revenue, of the Online Sporting Apparel industry is $361.4m in 2022.

What is a licensed product?

Licensed Product means any product that cannot be developed, manufactured, used, or sold without (a) infringing one or more claims under the Patent Rights, (b) using or incorporating some portion of one or more Biological Materials, or (c) using some portion of the Related Technology.