What is strategic business communication?

Strategic communication refers to policy-making and guidance for consistent information activity within an organization and between organizations. Equivalent business management terms are: integrated (marketing) communication, organizational communication, corporate communication, institutional communication, etc.

What does a strategic communicator do?

Some of their duties include crafting strategic public relations campaigns, handling day-to-day external communications and relationships with the press, managing social media platforms, organizing speaking engagements and interviews for senior leadership, and promoting organizational events.

What do you learn in strategic communications?

A strategic communications major learns to apply principles of persuasion, work in various platform/media formats, adapt messages to different audiences, and evaluate communication events. But while learning more about theories of communication, students also develop critical soft skills.

What are the benefits of strategic communication?

Strategic communication is essential to an organization’s long-term success. It helps organizations focus on and live their purpose, mission and values by aligning expectations, actions and behaviors to business objectives.

Why strategic communication is important in business?

Putting a communication strategy into place allows employees to refer to a standardized plan to interact with managers, colleagues and clients. A communication strategy ensures that everyone involved has adequate information to communicate about it, maintaining consistency in the workplace and preventing any ambiguity.

Is strategic communication in demand?

It’s a growing field. The United States Bureau of Labor Statistics (BLS) projects demand for media and communications jobs to increase by 14 percent between 2020 and 2030—that’s a healthy growth rate, about three times the rate for the overall labor market.